Danny Barros

About Me

Danny Barros is a GRAMMY® Award–winning producer and the Founder and President of Hitskope Music Group, which he founded in 2017. Hitskope operates as a record label, publishing company, and music marketing agency, and as of 2025 also operates as a music distribution company. In 2020, Hitskope Records entered into a joint venture with Sony, and releases under the banner have since amassed over 3 billion total streams. He is a visionary change-maker with more than two decades of experience in music marketing, artist management, and record label operations. Originally from Boston, by way of New Bedford, Massachusetts, Danny holds a Master of Arts in Music Business from Berklee College of Music, a Professional Certification in Digital Marketing from Cornell University, and studied Contract Law at Harvard University’s Extension School.

Featured in VICE, Billboard, The New York Times, BuzzFeed, and Forbes, Danny has a long track record of success in the music business. In 2022, he was recognized by Meta as being in the top 1% of Facebook Ads experts and was invited to serve on the board of the Meta Leaders Network, where he regularly presents at Facebook and Instagram conferences. Danny has led marketing campaigns for artists such as Harry Styles, The Chainsmokers, Lenny Kravitz, Metallica, BTS, and Silk Sonic, among many others.

In 2005, Barros co-founded D-Squared Entertainment Group, which became a major concert promotion and talent agency in the U.S. before being acquired by a Live Nation affiliate in 2014. Danny has produced over 700 live shows and has served as a middle agent for several prominent venues across the country, planning and negotiating performances for A-list artists including Snoop Dogg, Lil Wayne, Ed Sheeran, Chris Brown, LMFAO, Steve Aoki, T-Pain, and many more.

Barros is also a member of various music industry organizations:

Recording Academy
(Voting Member, District Advocate, GRAMMY Mentor)

Music Business Association

American Association of Independent Music (A2IM)

Recording Industry Association of America (RIAA)

Music Managers Forum

Berklee College of Music Mentor Collective

My Services

Music Business Consultation

Strategic advice for record labels, publishers or music tech companies on business models, revenue streams, and growth opportunities. This includes contract negotiation, rights management, licensing, marketing, artist development and fan acquisition. I am constantly exploring new tech and leveraging my extensive network and industry insights to expand an artist's or label's reach. Whether you're looking to refine your current operations or explore new avenues for growth, I can provide you with the tools and strategies needed to thrive in the ever-evolving music industry.

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Music Marketing

Design and execute comprehensive marketing strategies tailored to music releases, tours, or special projects. This involves digital marketing, social media strategies, influencer partnerships, and traditional media outreach to maximize visibility and engagement.

I offer the following services:
Comprehensive Marketing Plans, Creative Release Strategies, Ad Campaigns, Influencer Campaigns, Music Video Promotion, PR, Playlist Pitching, Radio Campaigns, Billboard Advertising, and Web Design.

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Artist Development & Branding

I offer a comprehensive suite of artist development services designed to help musicians refine their image, sound, and overall brand identity, ensuring they stand out in this competitive market. My approach is rooted in understanding each artist's unique strengths and market positioning, allowing for the creation of a tailored development plan that aligns with their artistic vision and career goals. After conducting an in-depth assessment, my services include Image Consultation, Live Performance Coaching, Creative Merch Plans, Touring Consultation, Sound Refinement, Songwriting and Production Support, Marketing Strategy and Business Plans.

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Live Event Production & Promotion

I provide comprehensive planning and promotional support for live events, tours, and virtual concerts. This includes developing strategic marketing plans to maximize attendance and audience engagement, coordinating all logistical aspects such as venue selection, ticketing, and scheduling, to ensure seamless execution and a smooth experience for both performers and attendees. Additionally, I leverage digital platforms to enhance visibility and reach, employing innovative techniques such as live streaming, social media campaigns, and interactive content to engage fans and enhance the event's impact.

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Talent Buying

With nearly 20 years of concert production experience, I offer premier Talent Buying services to bring top-tier artists to your events. I am passionate about crafting unforgettable live experiences, managing everything from artist negotiations to event logistics, ensuring everything runs smoothly and maximizes fan engagement. I ensure that each event surpasses expectations, delivering memorable experiences for both artists and audiences.

I have successfully booked performances for renowned artists such as Ed Sheeran, Rihanna, T-Pain, Steve Aoki, LMFAO, DJ AM, Chris Brown, Method Man, and Kendrick Lamar.

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Social Media Ads Management

As part of the Top 1% of Meta Ads experts and a member of the Meta Leaders Network Board, I bring results to every campaign. My credentials include being a Certified Google Ads Manager, YouTube Music Certified, and a Meta Certified Digital Marketing Associate, ensuring a comprehensive approach to your advertising needs.

I have successfully managed ad campaigns for renowned artists such as Silk Sonic, Harry Styles, BTS, and Lenny Kravitz, as well as for leading fashion brands, indie films and innovative music tech apps. My approach is rooted in creating targeted, data-driven ad strategies that maximize reach and engagement, ensuring your brand connects with the right audience.

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Some Artists I've Worked With

Fun Facts

Over 6 Billion+ Streams

11 GRAMMYs® Won

Over 700+ Concerts Produced

15,000+ Cups of Coffee

Press Links

Podcasts

Resume

Experience

2018 - Present

President

Hitskope Music Group

As President of Hitskope Music Group, I oversee four dynamic divisions—record label, marketing agency, artist management, and sync licensing—ensuring cohesive and efficient operations. I lead release and marketing strategies for over 35 artists, achieving multiple Grammy Awards and Billboard charting albums and singles. My interactive marketing strategies have generated over 2.5 billion streams across platforms. I have secured over $300,000 in sync licensing revenue with placements in high-profile media such as the Super Bowl, HBO, and Netflix. I negotiate joint venture partnerships with industry giants like Sony Music, The Orchard, Big Noise Music, and NRG Music. Additionally, I lead strategic marketing, social media, and email campaigns to maximize artists' online presence, expand our digital footprint, and increase revenue through targeted direct-to-consumer initiatives. As the primary contact for partners at Sony Music, The Orchard, Big Noise Music, Spotify, Apple, Amazon and YouTube, I ensure strong, collaborative relationships.

2005-2016

Co-Founder / Managing Partner

D-Squared Entertainment Group

At D-Squared Entertainment Group, I co-founded and managed a $4M+ concert promotion and production company, operating across nine states and producing over 700 live events. I organized national tours, festivals, and concerts, booking high-profile artists such as Ed Sheeran, Rihanna, and Kendrick Lamar. I developed and executed comprehensive marketing campaigns across various media, consistently achieving over a 90% attendance rate and maximizing ROI. I successfully opened and managed six live music venues in New England, with one recognized as a top 10 venue in the U.S. Through effective operational leadership, I enhanced efficiencies by implementing cutting-edge event management technologies and spearheaded a data-driven approach to improve event offerings and customer satisfaction.

Education