Danny Barros is the Founder and President of Hitskope Music Group. He is a visionary change-maker with nearly two decades of successful music marketing, artist management and record label experience. Originally from Boston, Danny holds a Master of Arts in Music Business from Berklee College of Music, where he graduated summa cum laude and maintained a 4.0 GPA. He also holds a Professional Certification in Digital Marketing from Cornell University and attended Harvard University’s Extension School for Contract Law.
Featured in VICE Magazine, Billboard, NY Times, BuzzFeed and Forbes, Danny has a long track record of success in the music business. In 2022, he was recognized by Meta as being in the Top 1% of Facebook Ads experts and was invited to serve on the board for the Meta Leaders Network, where he regularly gives presentations at Facebook and Instagram conferences. Danny has lead marketing campaigns for artists such as Harry Styles, The Chainsmokers, Lenny Kravitz, Metallica, BTS, Silk Sonic, amongst many others.
In 2005, Barros co-founded the D-Squared Entertainment Group, which became a major concert promotion and talent agency in the US before being acquired by Live Nation in 2014. Danny has produced over 700 live shows and served as a middle agent to several prominent venues across the country, planning and negotiating performances for A-list artists like Snoop Dogg, Lil Wayne, Ed Sheeran, Chris Brown, LMFAO, Steve Aoki, T-Pain and many more.
Barros is also a member of various music industry organizations:
▪ Recording Academy
(Voting Member, District Advocate, GRAMMY Mentor)
▪ Music Business Association
▪ American Association of Independent Music (A2IM)
▪ Recording Industry Association of America (RIAA)
▪ Music Managers Forum
▪ Berklee College of Music Mentor Collective
Strategic advice for record labels, publishers or music tech companies on business models, revenue streams, and growth opportunities. This includes contract negotiation, rights management, licensing, marketing, artist development and fan acquisition. I am constantly exploring new tech and leveraging my extensive network and industry insights to expand an artist's or label's reach. Whether you're looking to refine your current operations or explore new avenues for growth, I can provide you with the tools and strategies needed to thrive in the ever-evolving music industry.
Design and execute comprehensive marketing strategies tailored to music releases, tours, or special projects. This involves digital marketing, social media strategies, influencer partnerships, and traditional media outreach to maximize visibility and engagement.
I offer the following services:
Comprehensive Marketing Plans, Creative Release Strategies, Ad Campaigns, Influencer Campaigns, Music Video Promotion, PR, Playlist Pitching, Radio Campaigns, Billboard Advertising, and Web Design.
I offer a comprehensive suite of artist development services designed to help musicians refine their image, sound, and overall brand identity, ensuring they stand out in this competitive market. My approach is rooted in understanding each artist's unique strengths and market positioning, allowing for the creation of a tailored development plan that aligns with their artistic vision and career goals. After conducting an in-depth assessment, my services include Image Consultation, Live Performance Coaching, Creative Merch Plans, Touring Consultation, Sound Refinement, Songwriting and Production Support, Marketing Strategy and Business Plans.
I provide comprehensive planning and promotional support for live events, tours, and virtual concerts. This includes developing strategic marketing plans to maximize attendance and audience engagement, coordinating all logistical aspects such as venue selection, ticketing, and scheduling, to ensure seamless execution and a smooth experience for both performers and attendees. Additionally, I leverage digital platforms to enhance visibility and reach, employing innovative techniques such as live streaming, social media campaigns, and interactive content to engage fans and enhance the event's impact.
With nearly 20 years of concert production experience, I offer premier Talent Buying services to bring top-tier artists to your events. I am passionate about crafting unforgettable live experiences, managing everything from artist negotiations to event logistics, ensuring everything runs smoothly and maximizes fan engagement. I ensure that each event surpasses expectations, delivering memorable experiences for both artists and audiences.
I have successfully booked performances for renowned artists such as Ed Sheeran, Rihanna, T-Pain, Steve Aoki, LMFAO, DJ AM, Chris Brown, Method Man, and Kendrick Lamar.
As part of the Top 1% of Meta Ads experts and a member of the Meta Leaders Network Board, I bring results to every campaign. My credentials include being a Certified Google Ads Manager, YouTube Music Certified, and a Meta Certified Digital Marketing Associate, ensuring a comprehensive approach to your advertising needs.
I have successfully managed ad campaigns for renowned artists such as Silk Sonic, Harry Styles, BTS, and Lenny Kravitz, as well as for leading fashion brands, indie films and innovative music tech apps. My approach is rooted in creating targeted, data-driven ad strategies that maximize reach and engagement, ensuring your brand connects with the right audience.
