Resume

Experience

2018 - Present

President

Hitskope Music Group

As President of Hitskope Music Group, I oversee four dynamic divisions—record label, marketing agency, artist management, and sync licensing—ensuring cohesive and efficient operations. I lead release and marketing strategies for over 35 artists, achieving multiple Grammy Awards and Billboard charting albums and singles. My interactive marketing strategies have generated over 2.5 billion streams across platforms. I have secured over $300,000 in sync licensing revenue with placements in high-profile media such as the Super Bowl, HBO, and Netflix. I negotiate joint venture partnerships with industry giants like Sony Music, The Orchard, Big Noise Music, and NRG Music. Additionally, I lead strategic marketing, social media, and email campaigns to maximize artists' online presence, expand our digital footprint, and increase revenue through targeted direct-to-consumer initiatives. As the primary contact for partners at Sony Music, The Orchard, Big Noise Music, Spotify, Apple, Amazon and YouTube, I ensure strong, collaborative relationships.

2005-2016

Co-Founder / Managing Partner

D-Squared Entertainment Group

At D-Squared Entertainment Group, I co-founded and managed a $4M+ concert promotion and production company, operating across nine states and producing over 700 live events. I organized national tours, festivals, and concerts, booking high-profile artists such as Ed Sheeran, Rihanna, and Kendrick Lamar. I developed and executed comprehensive marketing campaigns across various media, consistently achieving over a 90% attendance rate and maximizing ROI. I successfully opened and managed six live music venues in New England, with one recognized as a top 10 venue in the U.S. Through effective operational leadership, I enhanced efficiencies by implementing cutting-edge event management technologies and spearheaded a data-driven approach to improve event offerings and customer satisfaction.

Education

2015-2018

Berklee College of Music

Boston

MASTER OF ARTS

Music Business

2015

Cornell University

Online

PROFESSIONAL CERTIFICATE

Digital Marketing

2019

Harvard University Extension School

Online

PROFESSIONAL CERTIFICATE

Contract Law: From Trust to Promise to Contract

SKILLS

2022

Certified Marketing Science Professional

META

Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses, and they can use expert tools to build campaigns.

2020

YouTube Music Certification

GOOGLE

Leverage advanced knowledge and strategies to optimize artist presence and engagement on YouTube. Certified to effectively manage and grow YouTube channels, enhance content visibility, and maximize monetization opportunities, ensuring artists reach their full potential in the digital landscape.

2020

Google Analytics Certification

GOOGLE

Advanced expertise in analyzing and interpreting data to drive informed decision-making. This certification facilitates the ability to track and measure website performance, understand audience behavior, and optimize digital strategies for enhanced engagement and conversion rates, providing valuable insights for music industry projects and campaigns.

2020

Google Ads Certification

GOOGLE

Expert-level proficiency in creating and managing effective advertising campaigns across Google's platforms. This certification enables strategic design and implementation of targeted ad strategies that drive traffic, increase brand visibility, and optimize return on investment for artists and music projects, ensuring impactful digital marketing outcomes.